Is your Blog Promoting Your Website?

July 2nd, 2018 by Adam

Fine so now we know articles is king. And of course since we are creating our blogs, (remember blogs is usually short slang for Weblogs - which can be what the “formal and official” identity is), almost all of our info is going to be “unique” and “Original”. Yet from time to time, since i will be only individual, and since all of us simply cannot “create” more and more information, we will copy facts from other web sites. That is awesome. There is no problem with that, UNTIL, you decide that “copying” and/or “linking” is simply better and postpone writing nearly anything.

Now allow me to make this crystal clear. If you are supplying a service to people, where your main business is usually to offer out links to other places just where people will get information, therefore are a repository where persons come to get links, because you already does all the groundwork - that is certainly fine. Since what you will loose in articles, you will makeup in “eyeballs” and “hits”. Remember the result of good search engine rankings is just that. MORE HITS - MORE EYEBALLS — MORE PEOPLE VISITING. And content is usually not the only parameter an Search Engine examines. Not by a long shot.

This is a critical point to keep in mind. Every thing we will certainly talk about, just about every method, out of content to email to data to what ever, has but one objective in mind. To consistently and constantly increase and build your web site “hits”. To make sure you have a great ever-growing “fan” club “motivated” because of the service plan you are selling, to come back. Therefore please differentiate involving the end goal as well as the methods. Content material (discussed within our first article) is a technique towards the goal of getting listed in a good placement on a google search, and the aim is to experience people make use of and come to your web page or blog, and make a “buzz” about this. (We will certainly talk about that much later inside our series. )

Let us get back to content for any moment. Here we are discussing something that every writers learn about and are acquainted with. Text, phrases, phrases. Basic, unique textual content.

So to be able to continue on our personal fairly rational path, we will now concentrate on the “text” and what has to be in it. Which in turn brings us to the subject of “keywords”. Just before explaining just the thing these are and either the importance or perhaps total invalidity and worthlessness these days, (and this is up for debate) let’s define keywords more cautiously.

If you have a website selling head of hair beauty assists, you will want to sell your material writing content around whatever you are selling. Naturally if you publish something about the difference between different models of dishwashers, this is not gonna relate to the “subject matter” and content material of your site. So you might write content articles around flowing hair supplies. You will write content on good hair care, means dye flowing hair, how to get rid of split-ends, how often to shampoo etc . etc .

Our magic hair web page is called “Hair Is Certainly not Forever”. Yet this is our site for now and we will keeping it as we complement. hairisnotforever also offers a blog. This blog we all will phone “SilkyFairHair” and we’ll put it, for the sake of our case in point in under the name of the proprietor who’s aptly named Mr. Nor Hair. So now we have the following:

1 . Web Site - Frizzy hair Forever @ 2 . Blog page - SilkyFairHair @ (this URL is definitely fictional)

These names Are necessary and so are the URL’s. (URL stands for General Resource Locater). So keep them in mind as we go along through these articles particularly if I are able to the article to the importance of choosing the best name.

Thus Mr. Neither Hair wonderful wife, Mrs. Purple Wild hair work together. They create the website, get all of the necessary stuff to sell something on it, create a couple of articles about curly hair and sit back and wait for an people to come beating all their “virtual” door down. Very well as we state in Hebrew, “Boker Tov” (which literally means “Good Morning”), or perhaps as you state in English language, “Knock. Knock. Good Morning! Any individual Home? inch

Okay the head of hair couple know about keywords. And so they produce articles in which EVERY phrase has the word hair in it (or balding). Yet hair may be the title of the game. They make sure their articles is classic, and once they have written two HTML webpages of head of hair articles, strategically placed by their cousin the graphic singer (who is certainly bald) around the advertisements for the purpose of hair companies now they presume they are done!

Woah! Not really by a LONGER SHOT! Here is where it gets depressing meant for the uninformed and non-dedicated people.

We will deal with the “keyword” concern. Keywords are like indices or if you wish, classes. A key word is something that the search engine can look for and validate (in our day), to use as one of many parameters regarding how to list your site.

The keywords we refer to happen to be in two distinct and totally different spots. The initial in the web page header from the site. in what is known as the section for “meta” tags. We should deal with meta tags in a completely different article, nevertheless let us simply say they are the keywords most search results look for (with their “bots”) when visiting your web sites. An example meta tag intended for keywords in our internet site may look like this:

Again inside our article(s) upon meta tags we all will talk about these keywords, and the meta tag, but for at this time take this as a offered these are a number of the keywords that is to be in the meta tag.

If the Search Engine technology first shot to popularity and meta tags were integrated, the keywords tag was critical. Search engines like google looked at the keywords in the meta label and thought that was what the internet site was about and listed the web page under these keywords. It was caught on to immediately, and humans being the crafty devils they are simply, began placement keywords that had not do using their sites to be able to drive visitors the site. (Remember - the outcome is the oh-so-important one: Visitors & Eyeballs)

So porn sites especially, adopting this as yet one more “fool the engine” approach, would put keywords just like “hair”, “technology” etc . into their meta tags, and present the site a great innocuous name and bam !, more traffic.

So in the never ending battle Search engines like yahoo caught upon, and have a few things. They deprecated the importance from the keywords in the meta tags in respect to their algorithms, UNLESS the content on the site actually did match the keywords. Of course , this did not include enough simply because porn sites will put “real” content material around their particular stuff. Let me give you a TRUE example that i find funny, but it is very serious.

In a single of my own posts on my blog, lit . my biography which is found by search engines. The other day My spouse and i received an email from a well used flame of mine stating “I freaked out. My spouse and i googled you, under Allen Gross Copy writer, and you are linked to a site regarding tushy’s! inch So I choose and Yahoo it, and sure enough in like the 5th position is this: “Ted Gross’s Unofficial Bio - The true Version by simply Tushy” last but not least I click and receive led to an additional site (no url here as I tend not to want to publicize that site just for obvious reasons) and I come to a adult porn site which usually ripped off, out of all the content for the internet, MY profile to use around their porn advertising. UGH! However, you see that is certainly how crafty people are!

(Here we are not going to talk about “splogs” - meaning “spam blogs” yet. Nonetheless keep it in mind. )

Okay now what happens — not theoretically but in practice.

Two situations: 1 . You may have keywords in the meta tag (and you need to have them! ) The little Google search “bot” (that is a computer software whose job it is to travel and leisure around the Internet, never rests and never consumes and climbs into all those porno sites also!, and sees information on ALMOST ALL sites and so the information could be categorized), pertains to our site of hairisnotforever and states the keywords on the site. Then this little robot makes a snapshot of the website. Then the methods take over and match the keywords in the meta tags for the text and stuff with your site. (Remember Search Engines can not “see”, they are really NOT image (males are visually focused not Search engines like google! ) thus graphics are generally not taken into account if you do not use the alt sammen tag. ) The methods get more plus more sophisticated in the future and they search for content, keywords, phrases and so forth (Remember basic content! )

2 . You have no keywords in your meta tag therefore the engine only looks at your content.

So each of our happy few figures fine lets position the word your hair say, in every single sentence by least three times. NO! Do do that. Overuse of a keyword is a red-flag to a Internet search engine and you will be penalized for it! It must be used and used frequently, but NOT overused.

Now as you Google pertaining to hair items using the phrase “balding”, the major search engines has the key word, and relying on a million guidelines decides what position to the specific key word, hairisnotforever could have, and feeds it out.

Thus our few figures the actual hell. All of us will also promote mascara, plus they put in an image advert plus the word wimpernfärbung in their keywords, without having any content correctly. Well then will probably be listed since the last on the last with the last for anyone looking for “mascara”. So with this lesson the formula is definitely:

“Content+Keywords in the content+Keywords in Meta marking. ”

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